Travel & Hospitality

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Current State and Opportunities

Challenges
 
Opportunities
Understanding Technology Evolution
Huge volumes of data that has the potential to dramatically transform the Hospitality Industry being captured, yet agencies lag in capabilities to harness it
Deploy Advanced Analytics & Mobility solutions leveraging Big Data & Data Science
Inefficient Traditional Marketing channels
Smart phone penetration, fast mobile internet access & social media influence leads to industry growth
Potential of big data analytics on the available travel data to bring in actionable business insights well understood
360 Customer Profiling. Targeted Marketing Creating segment with Omni Channel experience
Understand Human Behavior & Pattern
Customers expect personalized & individualized travel service.
True personalization of the traveler’s end to end experience will enhance loyalty
Enriched Customer & transactional data for Predictive Analytics, Social Physics & Trend Analysis
High Customer Expectations
Better targeted services and products will bring in better customer relationships, more loyal customers & eventually better business outcome
Social Sentiment Analysis; Personalized Grievance management at scale with context & AI based solution

Travel & Hospitality industry is facing its own set of challenges with rising consumer expectations, proliferation of Smart phones, fast mobile internet access & social media at unprecedented scale. Potential of big data analytics on the available travel data to bring in actionable business insights is well understood. Customers expect personalized & individualized travel service. Better targeted services and products will bring in better customer relationships, more loyal customers & eventually improved results.